affiliates.interactivebrands.com

ADVERTISING STRATERGIES

Strategies to increase your traffic and conversion ratio

You need traffic in order to make sales, so as an affiliate you should always strive to acquire more traffic and convert as many customers as possible into buyers.

If you operate your own sites here are some strategies you can use to increase your site’s traffic:

1. Offer free content: Everyone likes free stuff! Consider investing in some cheap content that you can offer your visitors for free (depending on the subject of your site you could offer anything from desktop wallpaper to “joke of the day”).
2. Keep in touch with your visitors: Offer your visitors the option to sign up to a newsletter. With a newsletter you keep your visitors informed of site updates and also gain a useful platform to place advertising at no cost to you.
3. Consider starting a blog – Blogs are a great way to keep visitors coming back to your site. The more times they come back. The more opportunities you have to display advertising to them.

Use a “proactive” approach in your advertising – If you’re going to take the time and spend the resources to buy advertising space or place a banner on your site, make sure that everything from the product you are advertising to the placement of the ad on the page suggests “buy me”.

If you are running search engine campaigns don’t waste your hard earned dollars on ads that will get you lots of costly clicks and few sales. Construct your ads in such a way that you create a direct line of purchase for the customer from the moment the ad is viewed, through to the site visit and the eventual buy. This means getting to know the sites and products you are advertising and keeping close watch on your SE campaigns. You can use our SE tracking tool to help you with this task.

Take advantage of real time reporting! - Interactive Brands offers you reporting in real-time so you may as well use it to have a deep understanding of your traffic, how it changes throughout the day and week and how to respond to the changes by updating your advertising.